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The virtual and augmented reality markets could also grow at a whopping CAGR of 40.7% between 20, according to Report Ocean, as more companies develop immersive metaverse experiences. Mordor Intelligence estimates the global video game market will still expand at a CAGR of 9.6% between 20. Unity's long-term growth could be driven by the secular expansion of several markets. By comparison, analysts expect Adobe's annual revenue to rise at a compound annual growth rate (CAGR) of just 13.3% between 20. The company believes it can generate more than 30% annual revenue growth "over the long term" and break even on a non-GAAP basis in 2023.
Adobe is firmly profitable by generally accepted accounting principles ( GAAP) and non-GAAP measures - but Unity isn't profitable by either metric yet. However, expanding deeper into the 3D graphics design market could turn Unity into a competitor for Autodesk, which owns 3ds Max and Maya, as well as Adobe's Dimension.Īdobe operates two main businesses: Digital Media (73% of its revenue in 2021), which includes its Creative Cloud and Document Cloud services and Digital Experience (25% of its revenue), which hosts its enterprise-oriented analytics, marketing, e-commerce, and e-signature services.Īdobe's Creative Cloud services compete against a wide range of smaller competitors, while its Digital Experience services compete against similar services from Salesforce, Microsoft, Shopify, and other tech giants. Unity mainly competes against other game engines, such as Epic Games' Unreal Engine. Unity operates three main businesses: Create Solutions (29% of its revenue in 2021), which houses its core development engine Operate Solutions (64% of its revenue), which provides its value-added services and revenue-sharing plans for developers and Strategic Partnerships and Other (7% of its revenue), which signs partnerships with other companies. Adobe's portfolio includes dozens of apps - including Photoshop, Illustrator, and Acrobat - which serve a broad range of creative and enterprise customers. Unity's entire business revolves around its namesake game development engine, which serves as the foundation for value-added services (such as ads and in-app purchases) and strategic partnerships. Unity's business strategy resembles Adobe's, but it's much less diversified.
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So could Unity, which trades at roughly one-seventh the market cap of Adobe today, eventually become as large as that cloud software giant? Let's review their similarities, differences, and growth trajectories to find out. This prisoner-taking business model makes Unity seem like a younger Adobe (NASDAQ: ADBE), which also locks customers into cloud-based subscriptions for its digital media and enterprise software. Unity locks in all those customers with three tiers of paid subscription plans.
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Its recent acquisition of Weta Digital, which created the special effects for movies like The Lord of the Rings and TV series like Game of Thrones, also gives it a firm foothold in the filmmaking market. However, Unity's cloud-based tools can also be used to develop non-gaming digital experiences for the educational, enterprise, e-commerce, and mixed reality markets. It also helps developers analyze their games and monetize them with in-app purchases, ads, multiplayer tools, and other services.
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Its game engine, which simplifies the development of cross-platform titles, is used to create more than half of the world's mobile, console, and PC games. Unity Software (NYSE: U) initially looks like a gaming company.
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